Congratulations to our client Fresh Local, whose CAPI Mineral Water was awarded ‘World’s Best Water’ and whose CAPI Pink Grapefruit Soda was awarded ‘Gold’ in the Soda category in the 2015 World Beverage Competition. This is no small feat given that in excess of 10,000 brands were represented at the Competition.
Fresh Local is an Australian company with a big focus on producing high quality mineral waters and sodas. The CAPI brand was launched in 2007, and is currently being launched for export in China, South Korea, Japan and the United Arab Emirates.
mdp has filed a number of international trade marks for the CAPI brand in order to protect it ahead of the international launch. This is to prevent trade mark pirates from taking advantage of the reputation that our client has already developed in the brand. Where appropriate, we have also trade marked the CAPI brand in Chinese characters in various jurisdictions to prevent trade mark pirates from taking advantage of the ‘first to file’ rule in other countries.