In a world first, our client, which is a Benalla-based bakery, has created breads that are suitable for sufferers of irritable bowel syndrome.
The term ‘FODMAP’ is an acronym for carbohydrates that are poorly absorbed in the small intestine and when digested can lead to bloating and abdominal pain.
For some years, Bertalli’s Alpine Breads have been producing bread with lower levels of fermentable sugars (carbohydrates) that makes them easier on the digestive system. And now, with the development of the low FODMAP diet by Susan Shepherd while studying at Monash University, our client has the scientific basis to support the positive feedback that its customers have been providing for some time.
Director of Bertalli’s Alpine Breads Andrew Bertalli says that people who are on FODMAP diets cannot believe that they can get off their gluten free breads and eat real bread again.
The bread packaging bears the FODMAP Friendly certification trade mark as shown below.
A certification trade mark is a mark that can only be used if certain strict criteria are met. An example of a certification mark is the Heart Foundation tick. In order to use a certification trade mark it is necessary to obtain the grant of a licence from the owner of the certification trade mark. In this case, we reviewed and advised on the licence agreement for the FODMAP Friendly trade mark, which is owned by Fodmap Pty Ltd.
The FODMAP Friendly bread is sold under the ALPINE BREADS brand and comes in five varieties:
- Spelt and spouted grain
- Spelt and barley
- Sour rye
- Sour rye grain