Following mdp’s successful appointment to the intellectual property (IP) panel for the Victorian Chamber of Commerce and Industry (VECCI), mdp Lawyer Jacqueline Plunkett was invited to run a workshop on ‘Managing your IP in China’.
The workshop was presented to seventeen leaders from government, and the food and beverage, construction, education, financial and legal services industries on the 16 November this year. It comprised part of a one-day conference to educate businesses and government exporting to China and how to best utilise the China-Australia Free Trade Agreement (ChAFTA) which came into effect on 20 December 2015.
Jacqueline, with input from mdp’s Patent Director Gavin Doherty, provided a comparison between Australia and China’s IP systems, and explained how Australian businesses can anticipate and manage the differences and associated risks.
Jacqueline also drew on her private practice, examiner and recent trade negotiation experience at IP Australia to provide participants with:
- an strategic overview of trade between China and Australia and their world IP rankings and trade architecture; and
- an assessment of likely future developments in goods, services, e-commerce and intellectual property in the Asia Pacific, in light of the possible decrease in US influence;
- IP commercialisation strategies, giving consideration to the complexities of Chinese law with respect issues such as agency versus distributor arrangements, licensing, protecting confidential information and trade secrets and supply chain control; and
- practical tips for using existing Australian IP services effectively, such as ways to privately test the registerability of the ideal Chinese character marks in Australia prior to export.
Discussion was lively, with many questions from the industries represented, who felt the workshop was practical and applicable.
If you would like practical, fast and strategic IP and related commercial advice, please feel free to contact mdp law by email on firstname.lastname@example.org for an initial consultation.
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