Gavin Doherty and Alana Long attended the Food Innovation Centre (FIC) at Mondelez International late last year to present on IP and Commercialisation, as part of the FIC’s Innovation and Collaboration Workshops.
The presentation was well attended by a range of Victorian food and beverage businesses and it was apparent, once again, just how impressive the Australian food and beverage industry is. A key focus of the presentation was doing business in Asia; Gavin encouraged attendees to think creatively about innovation in their businesses and Alana stressed the importance of obtaining Chinese character trade marks in China and other Chinese speaking regions.
This is the second presentation Gavin and Alana have given at the FIC in 2015 and mdp looks forward to further contributing to the fantastic work of the FIC in 2016. If you have any queries regarding the FIC and how it might be relevant to your business, please contact Gavin or Alana.
More information on Mondolez International can be found at their website.